How to get unique visitors to your website

It doesn’t matter if you are a new website owner or have been at it for long. Every entrepreneur knows that the key to successful marketing is getting people to your website. Though people tackle this in different ways, they are always aiming to achieve the same end product.  Increasing traffic and getting unique visitors to your website is not impossible, but to be successful at it, you need to have the right strategies. There are a few trusted ways to get unique visitors to your website, which have been tested by others. In the course of this article, we will be talking about how to do that best.

What are the unique visitors?

Any time a new visitor comes to your website, Google generates a unique ID in which they are identified. The ID is usually stored within the cookies in your browser. For example, when you log into a website with your browser, Google Analytics creates a cookie with an ID for you. If you end up returning to the website on the same browser, you are registered as a returning visitor since you already have an existing ID. However, if you use a different browser when visiting the website next, a separate client ID will be generated for you.

What are the best ways to get unique visitors to your website?

Now that you already know what unique visitors are, you may be wondering how to get them to your website. Some of the best tactics to attract unique visitors have been listed in this blog post.

Get visitors with Ads

This one should be very obvious and it should be one of the first methods that come to your mind. Re-targeting ads are a great way to get traffic to your website. How does Google retargeting ad help you get more visitors?  Retargeting ads are great for marketers who want to target a particular kind of person. They focus on people who have already been to your website and not just anyone. Google monitors the people who come to your website without completing a purchase. It also notes down the kind of product and services they are interested in. The aim of this ad campaign is to aggressively market your goods to people who are already interested. This is a great way for you to ensure that they come back to complete the purchase.

Utilize the power of webinars

Another great way to get unique visitors to your website is by using webinars. Free webinars offer you an opportunity to get more visitors to your website. Use webinars to automate your sales presentation on certain platforms. Some of the best platforms for webinars are demio and gotowebinar. The key to successfully drive traffic with webinars is to ensure that you deliver the content of value to your audience. After offering your viewers something that they find valuable, then you can direct them to your website for more information.

Create the content on your website

The power of content in driving traffic to your website cannot be overstated. By creating good content on your website, you can get your audience engrossed and keep them coming back for more. To successfully utilize content creation in driving traffic, you have to ensure that you create quality content. Get more information about your audience and find out the type of things they want to know about.  Create content that is tailored to their needs and watch them come back for more. When the audience gets something of value from your website, they are likely to share it with others which will lead to even more visitors to your website.

Update old content on your website

Apart from creating new content another way to have content on your website is by updating the old ones. Updating content doesn’t mean that you have to change everything about it. it might just include one or two minor changes which will make the content seem new. Look at some of the old content on your website that generated the most traffic and finds a way to bring them back. Examine the content to find out what has changed between then and now.

Utilize email marketing

Email marketing is another great way to get unique visitors to your website. Email marketing is usually used by business owners to promote offers but it can be used to successfully drive traffic to your website. To use email marketing, you need to ensure that you have a list that you can market to. The good thing about email marketing is that it allows you to choose the type of contact you want. The contacts usually have certain characteristics that they share. To be successful with email marketing ensure that you have great content for your audience. Ensure that you avoid spamming your clients to ensure that you don’t get blocked.

Utilizes various social media platforms

Social media is a hub for connecting people together and there is no reason why it cannot connect you to new visitors. For example, Instagram is a popular platform for connecting with others around the world. However, not everyone knows how to use Instagram to increase the traffic on their website. Just like it is with other platforms, you need to ensure that you create valuable content for your followers and then you can link them back to your website. Instagram also has an ad feature that allows you to promote goods and services.

Another social media platform that you can leverage for traffic is LinkedIn. LinkedIn offers a publishing platform that can be used to market content to the audience. Crate and publish high-quality content that others are likely to find valuable and ensure that you link the content back to your website.


Every business owner knows how important it is to get new visitors to their website. It is excellent to keep existing customers and keep your business growing; you need to get unique visitors.

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