How to Get Better Alexa Ranking

Alexa ranking is one important aspect that helps you see how you are performing relative to other websites in terms of traffic coming to your sites. Alexa ranking is about not only incoming traffic but also how your content is affecting your audience. Therefore, when you are ranked higher in Alexa, it means that your content is probably affecting your incoming traffic positively. Here in this article, we will look into how you can best raise your Alexa ranking.

What Is Alexa Rank?

Before considering the ways in which you can raise your Alexa Ranking, it is important to understand clearly what it is and even how it comes to rank your website. This is important because you will then know where you can focus so that you can improve the ranking of your site.

So basically, Alexa Rank is a platform that ranks your site using traffic data that is provided to users who are in Alexa’s global data. This is done over a period of 3 months and any website, which will have the highest combination of visitors who are entirely unique and also unique page views will sure to be ranked as #1. What then is this Alexa’s global data panel that is used? Well, this is just a sample of global internet traffic and besides being used in Alexa ranking, they can be used in estimating non-certified metrics.

Why improve My Your Alexa Rank

Should I or should I not improve my Alexa Rank? This has been a question for most website owners and some of them have settled to the fact that it is not important to improve your rank. However, there are some very good reasons as to why you should improve your Alexa rank. Some of them include:

  • You get a chance to submit queries to HARO as a journalist provided that you have passed the 1 million mark.
  • You get to know how your content is impacting your target audience

Ways in Which You Can Get Better Alexa Rank

Alexa rank as seen can be a great asset to business especially in relation to the traffic coming to your website. Here are some of the ways in which Alexa Rank can be improved:

Download And Install Alexa Rank Browser Extension

The first step towards improving your Alexa rank is to download and install Alexa Rank Browser Extension from the site and install it on your Google Chrome browser. When you browse using the Alexa rank browser extension, Alexa gets to record every time you visit your website. With this, you can be sure that within the next few moments, you can expect to have an improved rank. You can even be cleverer in a way that you can visit your site using multiple IPs.

The Content You Publish On Your Site Should Be Of High Quality

It was mentioned earlier that Alexa rank is not just about the traffic but also how the content on your website is positively affecting your audience who can then form this traffic. Publishing high-quality content on your site means that people will find the information worthy of their time and will be visiting your website frequently. Get to publish high-quality content as frequently as possible and see your Alexa rank rise more than you ever expected.

Getting Social 

There are so many people out there with the Alexa browser extension but may not have access to your website. The best way in which you can make sure that they know your website exists is by connecting with them on social media platforms. You can share your content on such platforms as Twitter, LinkedIn, and Facebook. You can also go ahead and install social plugins on your site, which means that anyone that comes along your content can easily share it on social media platforms.

Investing Your Time On SEO

SEO will surely help you rank higher in such results. It is also, however very important because it means that you are making your content better for your visitors on your website and therefore improving your Alexa Rank. SEO provides a better user experience for your customers which means that they will be happy with your site and will therefore help you rank higher and higher on Alexa.

Know Your Competitors Marketing Strategy

Knowing how your competitors are doing will help you a lot in understanding some concepts about getting better Alexa Ranking. Get to know what works best by seeing what your competitors are doing and how they are doing it. By comparing the analytics of other’s sites to yours, you get to put your own site’s analytics into context and that is a great step towards improving your Alexa ranking slowly by slowly. In particular, get to know:

  • The important metrics
  • Strategies that work and which ones that do not work.
  • Industry trends to be identified and anticipated

Finding inbound links

Another thing you can do in order to secure a better Alexa Ranking is to identify related sites so that you can link them to your website. This is important because when applied:

  • search engines will get to identify your niche more clearly
  • it will increase the trust of your site
  • it also makes your site be of high quality

Care should be taken when using this concept because you will need high-quality content on your site that is also original.

Besides inbound links, you can also try out internal links, which link from your website to another. Both are great in making sure that search engines clearly understand your site and will help you get a better Alexa ranking.


Alexa ranking is a special concept that you as a website owner should give a clear focus. It highlights your achievement on how you are interacting with your traffic in terms of how well your content suits them. Therefore, always ensure that you have a better and better Alexa ranking. This article has given you some of the ways you can explore in order to achieve this.

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